Freemarker doesn't output HTML (from properties files)

Getting advice
1

I have text in a .properties file which I output like this in my .ftl-file
${msg(“textFromPropertiesFiles”)}

This works well, but when my text is html, it isn’t formatted, so when my .properties-file contains
textFromPropertiesFiles="< b >bold</ b >"

It will output “< b >bold</ b >” instead of making the text bold. How do I output the text in bold?

-> extra whispace in the bold-tag is just to show the actual tag.